Orbit
Orbit is a modern coffee brand designed around movement, energy, and ritual. The project focused on building a visual identity that feels fluid yet grounded, capturing the swirling textures of espresso and milk while maintaining a clean, contemporary presence.
Client
Orbit
Role
Art Direction
Tools
Photoshop, Illustrator, Cinema 4D
Behind the Design
The name Orbit reflects the idea of daily routines, shared moments, and the simple ritual of coffee in everyday life and contemporary culture worldwide.
The visual identity embraces this concept through:
A distinctive wordmark with subtle character
Circular motion references within the logo system
Smooth, flowing textures inspired by milk and espresso blending
Every element was crafted to feel dynamic but refined and cohesive throughout.
The Result
The final result is a coffee brand that feels elevated, refined, and memorable. Orbit stands out through simplicity, clarity, and intentional motion. It is a brand identity designed to feel fresh, modern, and instantly recognizable across both physical environments and digital experiences.
I appreciated how Eclipsis made complex ideas feel simple and modern. The end result was exactly what we needed.
Jessica Zapata, Owner at Orbit Coffee
