Lumen
This project focused on crafting a refined visual direction that elevates an everyday product into a premium brand experience. Through intentional lighting, material emphasis, and minimal composition, the identity communicates durability, sophistication, and modern craftsmanship.
Client
Lumen
Role
Graphic Design
Tools
Cinema 4D, Illustrator, Photoshop
Behind the Design
The creative direction centered on materiality and balance. Every decision from finish selection to lighting was made to emphasize craftsmanship and longevity.
Explore: Defined form, proportions, and material finishes to communicate strength and sustainability.
Refine: Developed a controlled color palette and premium detailing to enhance perceived value.
Discover: Built a cohesive visual identity that aligns product aesthetics with modern, conscious branding.
The Result
The result is a product that feels intentional, durable, and elevated. Lumen stands as more than a utility item; it becomes a considered design object with presence, clarity, and lasting brand distinction.
The design system ECLIPSIS created brought consistency and structure to our product. It made the brand easier to manage, faster to update, and visually cohesive across all surfaces.
Kevin Toro, Product Manager at Lumen
